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Univision to Join Other National Broadcast Networks with Spanish-Language Telecast of “Shelter From The Storm” Fundraiser
Relief Support Efforts in Partnership with the American Red Cross Continue Across Univision’s Various Divisions
Los Angeles, CA -- Univision Communications Inc. (NYSE:UVN) - Joining the other major broadcast and cable networks, Univision announced that it will provide a Spanish-language simulcast of tonight’s planned “Shelter From the Storm: A Concert for the Gulf Coast” fundraising telecast to benefit those affected by Hurricane Katrina. “Un Refugio Tras la Tormenta: Concierto Para las Víctimas de Katrina” will air tonight on the Univision Network at 8:00 pm ET/PT (7:00 pm Central).
Univision talk-show host Cristina Saralegui and network news anchor Jorge Ramos will open the hour-long program with a short message directed to this country’s 41 million Hispanics requesting their support for the Gulf Coast victims. The network will then provide a simultaneous translation and closed-captioning in Spanish for the remainder of the broadcast that will feature performances by internationally renowned artists such as Mariah Carey, Paul Simon, Garth Brooks, U2, and Rod Stewart. The program will also feature celebrity appearances by Cameron Diaz, Morgan Freeman, Chris Rock, and Jennifer Aniston among others.
Univision’s participation in this event is just the latest in an ongoing effort on behalf of the victims of Hurricane Katrina. Immediately after the catastrophe, Univision partnered with the American Red Cross and has been airing Public Service Announcements (PSAs) urging viewers to support relief efforts via a dedicated Spanish-language toll-free number for the American Red Cross (1-800-275-7575). In addition, the Univision networks have been offering extensive news coverage, have dedicated several prime-time specials to the catastrophe and broadcast special fundraising editions of its popular “Sábado Gigante” as well as its midday show “Escándalo TV” on sister network TeleFutura. Univision television and radio stations around the country continue to partner with the local chapters of the American Red Cross to coordinate food/water drives and have been generating an outpouring of donations. Univision.com continues to update a special section of its website accessed through keyword “Cruz Roja” to provide hurricane-related coverage, a message board to help locate missing relatives/friends, and links to various relief organizations.
As part of this ongoing multi-platform effort with the American Red Cross, Univision Radio has begun a national fundraising initiative, “Los Hispanos Damos La Mano” (“Hispanics Lend a Hand”). The first and largest fundraising event for this initiative will be taking place in Los Angeles. KSCA “La Nueva” will now be dedicating its annual festival “El Grito/Las Fiesta Patrias”, commemorating Mexican Independence Day on Sunday, September 18th, to raise funds for the American Red Cross. The event will take place at Whittier Narrows Park in the City of El Monte outside of Los Angeles and will feature such celebrities as Emilio Estefan and Piolín and performances by Joan Sebastián, Montéz de Durango, Lalo Mora, Germán Lizárraga, Sin Bandera, Luis Fonsi, Jimena, Control, Mercedes Castro, Los Barón de Apodaca, Polo Urías, Juan Rivera, and Rocío Sandoval. The American Red Cross will be on-site with volunteers to collect donations.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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