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Univision Primetime Novela Audience Soars 23% over Course of Third Quarter
#1 spanish-language network broadcasts 49 of the top 50 shows among hispanics in 3Q and scores record primetime and total day audience levels
Univision stations are #1 spanish-language stations in primetime and total day in every market
MIAMI, FL -- Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the U.S., today announced that the Univision Network’s Adult 18-49 audience grew an extraordinary 23% during the competitive primetime novela block over the course of the 2004 third quarter. In addition, Univision’s third quarter primetime novela block audience was 150% larger than Telemundo’s primetime novela audience.
For the last 41 quarters in a row, the Univision Network was home to almost all of Hispanic America’s favorite original programming, this quarter broadcasting 49 of the top 50 programs among Hispanic Households. The #1 Spanish-language network also attracted more Adult 18-49 and 18-34 viewers in primetime and total day than any third quarter in the Company’s history.
Clearly demonstrating its firm grasp of the distinct preferences of Hispanics viewers, the Univision Network delivered more Viewers 2+, Adults 18-49, Adults 18-34, Women 18-34, Men 18-34, Women 18-49 and Men 18-49 during primetime than the combined audiences of ABC, CBS, NBC, FOX, and Telemundo. Compared to last year, Univision’s primetime Adult 18-49 audience increased 12%, while its total day audience increased 8%.
“The third quarter brought the Univision Network terrific success, as it continued to meet the needs of Hispanic Americans across the country by providing the most unique and relevant, high-quality entertainment and information,” said Otto Padron, Vice-President, Programming and Promotions, Univision Network. “The size and consistency of our audience tells the story – Hispanics have many viewing options but they choose Univision to access vital news, exciting sports programming, dramatic talk shows, entertaining game shows, blockbuster special events and especially, the most riveting novelas. Our primetime novelas were runaway hits this past quarter and our audience level saw a terrific increase, while our competitor’s novela audience decreased over the course of the quarter despite its premiere of three heavily promoted novelas.”
Special programming on Univision during the third quarter was a hit among Hispanics of all ages. In July, Copa America games on the Univision Networks attracted 19 million unique viewers. On average, the Copa America games outdelivered the broadcasts of the 2004 Summer Olympics on Telemundo by at least 5 times. Youth awards show “Premios Juventud” made its debut during the quarter as well and was a huge success among the country’s young Hispanics. More Adults 18-34 watched “Premios Juventud’ than the combined audiences of Telemundo’s “Premios Billboard” and CBS’s “Grammy Awards” and “Latin Grammy Awards.”
JULY SWEEPS
Primetime
- Univision stations overtook their English-and Spanish-language competitors, claiming the #1 spot during primetime in Los Angeles, Miami (tie), Houston, Dallas, Phoenix, Fresno and Bakersfield among all Adults 18-49.
- Univision stations placed #1 in primetime in Los Angeles, Miami, Houston, Dallas, Phoenix, Fresno and Bakersfield among all Adults 18-34.
- Univision’s owned-and-operated stations across the country were the #1 Spanish-language stations in their markets in primetime among Hispanic Adults 18-34, Hispanic Adults 18-49 and Hispanic Adults 25-54.
Sign-on to Sign-off
- Univision stations were the #1 broadcast stations in any language sign-on to sign-off in Los Angeles, Miami, Houston, Phoenix and Fresno among all Adults 18-49.
- More Adults 18-34 in Los Angeles, Miami, Houston, San Francisco (tie), Phoenix, Fresno and Bakersfield chose Univision sign-on to sign-off, making it #1 in those markets.
- Univision’s owned-and-operated stations across the country were the #1 Spanish-language station in their markets in total day among Hispanic Adults 18-34, Hispanic Adults 18-49 and Hispanic Adults 25-54.
Early Evening Local News
- In Los Angeles, Miami, Phoenix and Fresno, Univision’s early evening local news broadcasts averaged more Total Adults 18-49 than the local ABC, CBS and NBC broadcasts combined.
- In Los Angeles, Miami, Houston (tie), Phoenix, Fresno and Bakersfield, Univision stations were the clear choice for local news, placing first in the extremely competitive early evening local news daypart among all Adults 18-49.
- Univision’s early evening local news in Los Angeles, Chicago, Miami, Houston, Dallas (tie), San Francisco (tie), Fresno, Phoenix and Bakersfield as #1 in any language among Adults 18-34.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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Stephanie Pillersdorf/Brooke Morganstein
Citigate Sard Verbinnen
212-687-8080
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