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Telefutura Delivers Dramatic Primetime Ratings Results
New Weeknight Programming Achieves Double Digit Growth in All Key Demos
Miami, FL -- (NYSE: UVN) -The TeleFutura Network continues to experience significant double-digit audience growth since the programming changes instituted on April 3 of this year. According to the Nielsen Hispanic Television Index (NHTI) ratings service, TeleFutura’s second quarter weekday prime has seen its Adult 18-34 audience up +31%, Adult 18-49 viewership increase +21%, Men 18-49 grow by +25%, Women 18-49 rise +13%, while Total Viewers 2+ are up +14% compared with the year’s first quarter.
"We couldn’t be more excited about the explosive growth of our primetime lineup,” said Bert Medina, Senior VP and Operating Manager, TeleFutura Network. “Our strategy of blockbuster Hollywood movies, marquee sporting events, and timely specials has resulted in impressive gains. The network is definitely riding the crest of an upward ratings momentum that is just beginning. The best is yet to come.”
The network’s ratings growth has occurred across other key dayparts, as well, TeleFutura reported impressive audience increases among Hispanic Adults 18-34 and Hispanic Adults 18-49 in second quarter 2006 versus first quarter 2006:
Early Morning M-F 7a-10a (+23% A18-34; +5% A18-49)
Early Fringe M-F 3p-7p (+22% A18-34; +11% A18-49)
Total Day M-Su 7a-2a (+11% A18-34; +5% A18-49)
Also in second quarter 2006, TeleFutura was one of the youngest broadcast networks in overall primetime with an estimated median age of 35.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
Additional Information about the Acquisition and Where to Find It
Univision Communications Inc (the "Company") will file a proxy statement and other documents regarding the proposed acquisition of the Company by Umbrella Acquisition Inc. ("Umbrella") with the Securities and Exchange Commission. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE PROXY STATEMENT WHEN IT BECOMES AVAILABLE, BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION ABOUT THE COMPANY AND THE PROPOSED MERGER. A definitive proxy statement will be sent to security holders of the Company seeking their approval of the transaction. Investors and security holders may obtain a free copy of the definitive proxy statement (when available) and other documents filed by the Company with the SEC at the SEC’s website at www.sec.gov. The definitive proxy statement and other relevant documents may also be obtained free of charge on the Company’s website at www.univision.net or by directing a request to Univision Communications Inc., 1999 Avenue of the Stars, Suite 3050, Los Angeles, CA 90067, Attention: Investor Relations.
The Company and its directors and executive officers may be deemed to be participants in the solicitation of proxies from the shareholders of the Company in connection with the acquisition. Information about the Company and its directors and executive officers can be found in the Company’s Proxy Statements and Annual Reports on Form 10-K filed with the SEC. Additional information regarding the interests of those persons may be obtained by reading the proxy statement when it becomes available.
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