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Univision Announces Title Sponsors for the 6th Annual “Premios Juventud” Youth Awards Show
Coca-Cola, Chevy, JCPenney, McDonald’s, Orbit, State Farm and T-Mobile
Miami, FL -- The Univision Network announced today the title sponsors of its 6th annual “Premios Juventud” Youth Awards program, the #1 awards show of its kind on television honoring recording artists, movie stars, sports figures, and fashion and pop culture icons who are popular with this country’s Hispanic youth. Coca-Cola, Chevy, JCPenney, McDonald’s, Orbit, State Farm and T-Mobile will be prominently featured throughout the program. “Premios Juventud” will air LIVE from Miami’s BankUnited Center on July 16th at 8p.m. ET/PT (7p.m. Central). Preceding the awards show telecast, Univision will present exclusive coverage of celebrity arrivals direct from the “Premios Juventud” carpet starting at 7pm ET/PT (6pm Central).
“We are delighted to offer our advertising partners the ideal environment to reach Hispanic youth. They will have an opportunity to engage consumers on-air, on-line and on mobile in one of Univision's premiere music events-- and together we've designed innovative marketing programs to harness the opportunity.” said David Lawenda, president of Advertising Sales and Marketing, Univision Communications Inc.
Returning sponsor, JCPenney is the proud underwriter of three scholarships for youth programs in academics, the arts and sports. Winners will be announced during the “Premios Juventud” broadcast and, in addition to the $45,000 scholarship prize, the three recipients will also undergo a unique back-to-school style makeover at JCPenney featuring the latest in Juniors and Young Men’s lifestyle brands. The winners will also be special guests on Univision’s “Despierta América” (Wake-Up America) the next morning to discuss their stories and unforgettable experience. In addition, JCPenney is the proud exclusive retail sponsor of the “Premios Juventud” VIP Post Party. Prior to the awards, JCPenney is hosting local market retail events in the Miami area providing lucky consumers the opportunity to win tickets to the show.
“Like a good neighbor,” returning sponsor State Farm will bring an A-List ‘Mystery Celebrity’ to the blue carpet and will surprise two lucky fans with the “Premios Juventud” experience of a lifetime. The winners will get to walk the blue carpet and receive VIP tickets to the event all courtesy of State Farm. On the digital front, State Farm is the exclusive sponsor of “Backstage,” a special section on Univision.com’s “Premios Juventud” mini-site (keyword: State Farm) that will give fans a chance to watch behind-the-scenes moments of their favorite artists. Complete blue carpet coverage is also available online.
Univision.com has created “Secretos de Premios Juventud” (Secrets of Premios Juventud), an online section of Univision.com sponsored by Coca-Cola, where fans can access exclusive behind-the-scenes interviews with celebrity guests attending “Premios Juventud,” such as Kany Garcia, La Quinta Estacion, Luis Fonsi, Arcángel, Makano, Cristian Castro, Chenoa, Los Super Reyes, Alexander Acha, Jesse y Joy, and Alexis y Fido. Univision.com users will be able to play a “Premios Juventud” match game and trivia powered by Coke’s newest secret ingredient; # 38: Fanhancer.
In addition, Chevy, McDonald’s, Orbit and T-Mobile will also be prominently featured throughout the show.
Fans voted for their favorite nominees on Univision.com (keyword: Premios Juventud) and now are coming back daily to follow all of the pre-show coverage. The website offers a truly interactive experience both online and on the mobile web, providing exclusive access to performers and nominees, photo galleries and daily updates. In addition, Univision.com is featuring exclusive Q&A’s with “Premios Juventud” performers, games, and behind-the-scenes footage and interviews from rehearsals.
About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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