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Chevrolet, State Farm, Jcpenney, Target, Mcdonald’s and Wrigley’s Orbit® Gum Major Sponsors of Univision’s 5th Annual “Premios Juventud” Youth Awards Show
Brands Prominently Featured Through Innovative Multiplatform Opportunities
Miami, FL -- The Univision Network announced today the title sponsors of its 5th annual “Premios Juventud” youth awards program, television’s #1 awards show honoring recording artists, movie stars, sports figures, and fashion and pop culture icons popular with this country’s Hispanic youth. The roster of advertisers includes Chevrolet, State Farm, JCPenney, McDonald’s, Orbit, and Target, whose brands will be prominently featured through innovative, tailor-made platforms during the show. “Premios Juventud” will air LIVE from Miami’s BankUnited Center tonight at 7p.m. ET/PT (6p.m. Central).
As part of its collaboration with advertisers, Univision has customized several aspects of its popular youth-awards show to accommodate the clients’ needs. The brand-specific advertising opportunities featured during the broadcast include:
Chevrolet: Chevy vehicles will share the spotlight as celebrities make their arrivals in the manufacturer’s most fuel efficient line up of cars that get 30 miles per gallon on the highway or better; like the HHR and Malibu. Celebrities will also experience the environmentally friendly Tahoe Hybrid, America’s first full-size hybrid SUV. Key positioning and signage throughout the green carpet pre-show, along with a prominent display of its redesigned 2009 Aveo5 and Cobalt models demonstrates Chevy’s commitment to providing consumers with gas friendly to gas free options. Chevy’s onsite product integration is consistent with what viewers will see during the breaks with custom billboards and ten commercial units that feature Chevy's 8 vehicles that offer 30 miles per gallon on the highway or better.
State Farm: This year, “Premios Juventud’s” unconventional arrivals carpet is being transformed into “La Intersección de Tu Vida” (The Intersection of your Life) State Farm Arrivals Area, featuring the current Red Dot Campaign which reminds customers that “State Farm is always there” during the most important moments in life. Red dots will serve as the markers for camera/interview positions along the carpet, which celebrities will follow as they pose for photographers and make their entrance into the venue. On the online front, State Farm is the exclusive sponsor of Backstage, a special section on Univision.com’s “Premios Juvenud” mini-site (keyword: State Farm) that will give fans a chance to watch behind-the-scenes moments from their favorite artists.
JCPenney: This year JCPenney is the proud underwriter and sponsor of three scholarships for youth programs in music, sports and journalism. Winners will be announced during the “Premios Juventud” broadcast and, in addition to the $45,000 scholarship prize, they will also receive a one-of-a-kind back-to-school style makeover for their attendance to the show. The winners will also be featured as special guests on Univision’s “Despierta América” (Wake-up America; M-F 7:00 a.m. ET/PT, 6 a.m. Central) the next morning. In addition, JCPenney is the proud sponsor of the pre-show VIP event, hosting celebrities and invited guests, and will launch its new back-to-school creative during the show’s commercial breaks. Prior to the awards, the company also hosted local market retail events in the Miami area providing lucky consumers the opportunity to win tickets to the awards show.
Target: Providing a unique experience for two lucky fans, Target has partnered with Univision.com to create the "Diary of the PJ Blogger." Two contest winners were selected to attend “Premios Juventud,” blog about their firsthand experiences, and have the entire night captured on camera. As they walk the red carpet and enjoy the show directly from the pit, the fans will keep a diary of the event and provide candid commentary from their Univision.com cameras. The diaries and videos will be posted on the dedicated Univision.com mini-site.
In addition, the McDonalds and Orbit brands will also be prominently featured through billboard and commercials throughout the duration of the show.
“Such unique Univision properties as ‘Premios Juventud’ offer a wide variety of marketing platforms that help advertisers reach a unique set of customers they can’t access anywhere else,” said David Lawenda, president of advertising sales and marketing, Univision. “We’re committed to creating innovative opportunities that are tailored to meet our clients’ needs and the ways we’ve been able to seamlessly integrate brands into this show are testament to that.”
Univision is covering all the bases to ensure fans have an all-access pass to exclusive details before, during and after the event. This year’s winners were already hand-picked by fans who logged onto Univsion.com (keyword: Premios Juventud) to vote for their favorite stars in multiple categories. As the excitement builds, users are visiting the show’s dedicated mini-site to search for the latest videos, photos and nominee interviews, as well as tips on beauty, fashion and home. For the first time ever, there will be an award dedicated to the “most popular ringtone.” Mobile fans “on-the-go” can also access exclusive content through Univision Móvil’s dedicated mobile portal.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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