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November Sweep Starts off With a Bang!
TeleFutura Network beats Telemundo. Univision Network delivers highest audience in history
Miami, FL -- Univision Communications Inc. (NYSE: UVN), the leading Spanish-language media company in the U.S., today announced that both the Univision and TeleFutura Networks reached significant milestones in the first two weeks of November, starting the competitive Sweep period with extraordinary results. During the week of November 8, the Univision Network delivered its highest primetime Hispanic Adult 18-49 audience ever. The TeleFutura Network was the #2 Spanish-language network in total day (7:00am-2:00am) during the week of November 1, delivering more Hispanic Adults 18-49 and 18-34 than Telemundo.
Univision Network Highlights
After obtaining unprecedented audience levels during its November 2nd election night coverage, the Univision Network delivered its highest ever primetime audience levels during the week of November 8, attracting more Hispanic Adults 18-49 than the combined primetime audiences of ABC, CBS, NBC, FOX, WB and Telemundo.
These results were due in large part to Univision’s highly successful epic novela “Amor Real” (True Love), the premiere of its new celebrity reality show “Lo Veremos Todo con Niurka y Bobby” (Life with Niurka and Bobby) and the broadcast of “Premios TV y Novelas 2004” (TV & Soap Opera Awards 2004), one of the most important Hispanic entertainment events of the year.
TeleFutura Network Highlights
During the week of November 1, the TeleFutura Network gained ground in its quest to become the #2 Spanish-language broadcast network overall, as it outdelivered Telemundo’s total day ratings by the largest margins ever. TeleFutura attracted 10% more Hispanic Adult 18-49 viewers and 48% more Hispanic Adult 18-34 viewers than Telemundo, making it the #2 Spanish-language broadcast network that week, only behind Univision.
TeleFutura also significantly outdelivered Telemundo among Hispanic Adults 18-49 in early morning, daytime, weekend daytime, late fringe and weekend primetime, in addition to two hours of weekday primetime (7:00-8:00 pm and 10:00-11:00 pm), during that week.
TeleFutura’s #2 status that week was fueled by the strong performance of the Network’s unique programming, with three of these shows turning in their best results ever. Popular talk show “Monica,” smash family novela hit “Amy, La Niña de La Mochila Azul,” and blockbuster game show “100 Mexicanos Dijeron” all achieved their highest individual ratings levels in history, in addition to the highest ever ratings levels for their respective time periods.
These impressive numbers demonstrate the importance Spanish-language television and the growing popularity of the Univision and TeleFutura Networks among Hispanic viewers.
Source: Nielsen Television Index and Nielsen Hispanic Television Index.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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