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Re-Launch of Univision’s “Sabado Gigante” Makes Viewers a Gigantic Part of Show
New Interactive Features Offer Viewers Enhanced Games, Bigger Prizes and More Opportunities to Play and Win
Miami, FL -- Beginning Saturday, September 6, 2008 viewers across the U.S. will witness the most anticipated re-launch in Spanish-language TV: the new digitally-enhanced “Sábado Gigante” (Giant Saturday). The longest-running weekly TV variety show in the world is now more GIGANTIC than ever, featuring a fresh, new, completely redesigned state-of-the-art set that comes to life with new digital features that offer viewers greater excitement, bigger prizes and more opportunities to participate. Hosted by the inimitable “Don Francisco” (Mario Kreutzberger), “Sábado Gigante” airs every Saturday at 8:00 p.m. ET/PT (7 p.m. Central) on the Univision Television Network.
“We’ve always made the studio audience an integral part of ‘Sábado Gigante.’ Now, with all new technology, we can finally bring the viewers at home into the excitement as well,” said Mario Kreutzberger (Don Francisco), “Sábado Gigante’s” host, founder and creator. “We are now able to give families an opportunity to be fully involved in all the fun of ‘Sábado Gigante’ and truly make them feel that I am right in their living room.”
With nearly five decades of entertaining families around the world and attracting millions of viewers across America, “Sábado Gigante” features three hours of non-stop fun, 52 weeks a year with no re-runs. Building on the successful formula that has made it an all-time audience favorite, the show now includes digital upgrades of its wide variety of games, interactive opportunities to play and win from home (via phone, mobile or online), and an enhanced in-studio electronic interaction system for increased audience participation in voting and volunteering for comedy skits and other features.
“We are deeply committed to providing our viewers the cutting edge of television entertainment and ‘Sábado Gigante’s’ new look and interactivity is the next logical step to give our audience and advertisers a more active participation in the show,” added Alina Falcón, executive vice president and operating manager, Univision Network. “‘Sábado Gigante’ is one of our most dynamic properties and we’re very excited about all the great opportunities now available to our loyal viewers and trusted partners.”
“Sábado Gigante” continues to be a ratings success. On average, the show delivers 2.4 million Viewers 2+ and 1.2 million Adults 18-49 and reaches more than five million viewers each week.
Univision.com is revamping the “Sábado Gigante” microsite, bringing unprecedented levels of fan engagement to both, the site and the show. New features include video clips from each episode, behind-the-scenes extras and exclusive interviews with the “Artist of the Week.” Fans will also have access to fully-loaded bios from the “Sábado” models and will be able submit show ideas on the “Usted lo Pidió” (You Asked for It) section. In addition, Don Francisco and Claudia Molina’s profiles on Univision.com’s social networking service and the “Sábado Gigante” forum allow users to directly interact with the show and its stars.
Source: Nielsen Media Research, NTI (9/24/2007-07/27/2008). Reach based on 05/17/2008, NPOWER System, 6+ minute qualified audience. Live+SD.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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