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Univision Draws More Viewers – Hispanic or Non-Hispanic – Than 5 English Language Networks
Novela finale delivers more U.S. adult 18-49 viewers than ABC, CBS, FOX, WB, or UPN
Miami, FL -- In yet another example of the growing popularity of Spanish-language television in the U.S., the Univision Network reached another audience milestone with the 2-hour grand finale of its primetime novela, “Amarte es Mi Pecado” (My Love, My Sin), this past Friday, October 22. The final episode of this highly successful drama delivered more Adult 18-49 viewers nationwide – Hispanic or non-Hispanic – than the programming of ABC, CBS, FOX, WB or UPN.
Univision frequently achieves the #1 spot in primetime, ahead of English and Spanish-language competitors, in many major markets such as Los Angeles, Miami, Houston, Dallas, and Phoenix. The extraordinary nationwide results of the final episode of “Amarte es Mi Pecado” (over 3 million Adult 18-49 viewers) clearly demonstrate the emerging importance of Spanish-language television on a national level and within the total media landscape.
In addition, the hugely successful conclusion of “Amarte es Mi Pecado” provided an excellent promotional platform for the launch of its newest blockbuster novela “Amor Real,” which is expected to build on the popularity of its predecessor.
Source: Nielsen Television Index and Nielsen Hispanic Television Index.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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