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Univision.Com And Home Depot Launch Online Show “Handyman Al Rescate”
New Digital Partnership Delivers First of Its Kind Home Improvement Microsite
New York, NY -- Univision Online, Inc., the interactive subsidiary of Univision Communications Inc., the nation’s leading Spanish-language media company, today announced an innovative partnership with The Home Depot, Inc. the world's largest home improvement retailer. As part of the partnership, Univision Online and The Home Depot launched a new web show called “Handyman Al Rescate.” The show includes six minute webisodes with easy to follow instructions and advice on how to accomplish a remodeling or repair project, and leverages content from The Home Depot’s existing in-store clinics.
Univision.com (keyword: Handyman Al Rescate) has developed a microsite that features video streaming of each webisode, expert tips and photo galleries. The six webisodes focus on different topics and will include expert advice from skilled professionals in each field:
1. “Renueva tu Patio”(Renovate your patio)
2. “Técnicas para Pintar” (Painting techniques)
3. “Organiza tu Garaje” (Organize your garage)
4. “Transforma tu Baño” (Transform your bathroom)
5. “Una Casa Más Eficiente” (A more organized house)
6. “Embellece tu Jardin” (Beautify your garden)
“Univision.com is committed to partnering with industry leaders like The Home Depot,” said Cesar Conde, executive vice president and chief strategy officer. “Our goal is to deliver innovative content that addresses the interests of our audience, and ‘Handyman Al Rescate’ delivers on both fronts.”
“‘Handyman Al Rescate’ is the first of its kind for Univision Online and enables The Home Depot to reinforce its dedication to providing consumers with know-how on this leading website,” says Lyne Castonguay, vice president of multicultural merchandising and marketing for The Home Depot. “This partnership allows us to provide Hispanic ‘do-it-yourselfers’ with the know-how needed to help them convert their house into a home with confidence.”
Univision.com is the #1 most-visited Spanish-language website among U.S. Hispanics1 for the 7th year in a row.2 It attracted more than 17 million unique browsers, 38 million visits and generated nearly 13 million video streams in May.3 Currently Univision.com delivers 11 channels on topics ranging from Automotive and entertainment, to finance and sports. The website also includes a video portal providing instant access to thousands of free videos from one central location, extending Univision’s most popular TV programming to broadband users across the Internet.
About Univision Online, Inc.
Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates Univision Online, Inc., the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and Univision Móvil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, visit www.univision.net.
About The Home Depot
The Home Depot® is the world's largest home improvement specialty retailer, with 2,262 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, Mexico and China. In fiscal 2007, The Home Depot had sales of $77.3 billion and earnings from continuing operations of $4.2 billion. The Company employs more than 300,000 associates. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index.
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1 2008 – Forrester Research Custom Study. Results are based on a national telephone survey among non- Hispanic and Hispanic internet users.
2 Forrester Research Custom Study, 2008, fielded in 2007; Simmons Custom Study, 2006; Nielsen Custom Studies. 2001-2005
3 Univision.com Worldwide Traffic Analytics, MRC Accredited, May 2008
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