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Galavisión Delivers Another Record-Breaking Broadcast Season
Network Ranks #1 in Cable in Primetime Among Hispanic Adults 18-49, Regardless of Language
New York, NY -- Galavisión, the nation’s #1 Spanish-language cable network in ratings and distribution, today announced that in the 2007-2008 season, the network delivered its highest audience ever in Primetime among key demos including Hispanic Adults 18-49 (114,000).
During this season, Galavisión was the #1 cable network, regardless of language, in Primetime and Total Day among Hispanic Adults 18-49 and Hispanic Men 18-49.
SEASON HIGHLIGHTS
• Galavisión delivered more than double the audience of all other measured Spanish-language cable networks among Adults 18-49 in Primetime:
Galavisión 114,000
Fox Sports en Español 50,000
Discovery en Español 42,000
Mun2 21,000
ESPN Deportes 16,000
Gol TV 10,000
• Galavisión out-delivered broadcast network Azetca America among key demos:
Galavisión Azteca America Adv. %
Primetime (Adults 18-49) 114,000 103,000 +11%
Total Day (Adults 18-49) 75,000 67,000 +12%
Daytime (Women 18-49) 29,000 21,000 +38%
• Galavisión’s primetime news programs “Noticiero con Paola Rojas” ranked as the #1 news show on cable this season among young Hispanic Adults 18-34.
• Galavisión reached more than 9 million Hispanic Adult viewers on average each month this season – nearly double the reach of Discovery en Español, Fox Sports en Español and Mun2; nearly triple the reach of ESPN Deportes and more than triple the reach of Gol TV.
• Galavisión is the leader in distribution among Spanish-language cable networks reaching 82% (8.5 million) of U.S. Hispanic cable homes, over 3 million more than its nearest competitor.
“It’s extremely gratifying to see Galavisión continue to break audience records season after season, even against some competing broadcast networks” said Sebastian Trujillo, senior vice president and operating manager, Galavisión. “Our unique and ever-strengthening ability to connect with Hispanic viewers clearly demonstrates why we continue to rank as the country’s #1 Spanish-language cable network.”
Source: NMR NHI-H (10/1/07-9/21/08); Network reach is based on a viewing qualifier of 6 minutes; Galavisión Hispanic HH UE as of Sept 08 (Nielsen NPower) Subject to qualifications available upon request.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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