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Univision Connects with Government & Health Organizations to Offer Free Spanish-Language H1N1 Information and Resources
New York, NY -- Univision Communications Inc., the nation’s leading Spanish-language media company, today announced it is working with government and health organizations in the country to help provide free Spanish-language information and resources on the H1N1 virus as part of the “Salud es Vida ˇEntérate!” (Lead a Healthy Life, Get the Facts) campaign. The most complete and up-to-date information about the H1N1 virus is now available at Univision.com (keyword: Gripe) to provide a one-stop-source for individuals, families and local organizations looking to inform and protect the community from the H1N1 virus, especially as the fall flu season arrives.
Univision.com is providing access to information from the following organizations:
• American Red Cross
• Centers for Disease Control & Prevention
• Flu Tracker Map
• March of Dimes
• The White House
• World Health Organization
In addition, the website will include information for the most vulnerable, including on how to keep children safe, especially in schools, precautions for pregnant women, tips on how to prevent the H1N1 virus and a list of symptoms and guidelines to identify the virus. News stories and segments such as “Al Punto’s” (To the Point) feature with Dr. Felipe Lobelo, Centers for Disease Control & Prevention and Dr. Elmer Huerta, expert in Public Health will also be available on the site as well as, educational vignettes featuring Univision Network’s medical correspondent Dr. Aliza Lifshitz.
“Univision has been at the forefront of educating and informing Hispanics about health and wellness issues through our “Salud es Vida ˇEntérate!” program,” said Ivelisse Estrada, senior vice president of corporate and community affairs, Univision Communications, Inc. “Recognizing the potential impact of the H1N1 virus during the flu season we wanted to ensure our community had access to the most relevant, up-to-date information that will help prevent and treat this flu.”
According to a study in Chicago that offers one of the first looks at how the virus has affected different racial groups, the H1N1 virus was four times more likely to send African Americans and Hispanics to the hospital than non-Hispanic whites.
“Salud es Vida, ˇEntérate!” is a Peabody Award winning cross-platform comprehensive health initiative to educate and heighten awareness of health issues and encourage healthy lifestyles among the U.S. Hispanic community. Since its inception, hundreds of public service announcements and educational vignettes have been produced and broadcast on Univision television stations, Univision radio, and viewed on Univision.com. Univision network talent and international celebrities have joined this effort by appearing on national PSA’s and special programs. Univision.com developed the most comprehensive Spanish-language health-related webpage in the U.S., which has become a critical resource for Hispanics.
About Univision Communications, Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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