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Univision.Com accredited by Media Rating Council (MRC) for fifth consecutive year.
Univision.com continues to lead industry in measurement accountability; longest running website to achieve accreditation.
New York, NY -- Univision Interactive Media, Inc., a subsidiary of Univision Communications Inc., the leading Spanish-language media company in the U.S., announced today that the Media Rating Council (MRC) has fully renewed its Accreditation of key traffic measurements on Univision.com, the most-visited Spanish-language website among U.S. Hispanics.* Univision.com continues to adhere to MRC standards, ensuring it provides valid, reliable and effective traffic measurements to its advertisers.
“The Media Rating Council’s fifth consecutive Accreditation of Univision.com stands as testament to our commitment to transparency and accuracy, delivering high-quality inventory to our advertising partners,” says Kevin Conroy, president, Univision Interactive Media. “MRC Accreditation reaffirms our commitment in maintaining an industry wide gold standard for audience measurement. We also continue to encourage other industry measurement sources to become accredited as well.”
“Univision.com has exhibited strong industry leadership through its long-standing MRC Accreditation and its commitment to transparency with its advertising partners,” said George Ivie, executive director of the MRC. “Additionally, two significant new IAB Guidelines are nearing completion, Clicks and Audience Measurement. We are pleased that Univision Interactive Media will be focusing on adopting the most current measurement Guidelines as they are finalized.”
Univision.com underwent an extensive auditing process to verify that key traffic measurements comply with the MRC’s Minimum Standards for Media Rating Research. Accredited traffic measurements on Univision.com include unique browsers, unique visits, page views, ad impressions, clicks and duration on the website, channel and sub-channel levels.
Univision.com delivers an average of more than 15 million monthly unique browsers and over 34 million monthly visits globally.**
*2008 – Forrester Research Custom Study. Results are based on a national telephone survey among non- Hispanic and Hispanic internet users
** Univision.com Worldwide Traffic Analytics, MRC Accredited, Q1 – Q4 2008
About Univision Interactive Media:
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc.’s operations also include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
About the Media Rating Council (MRC):
For more information about the Media Rating Council, please visit www.mediaratingcouncil.org.
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