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For the First Time, Univision Offers Loyal Fans Branded Merchandise Through the Launch of E-Commerce Site “La Tienda Univision” (The Univision Store)
Merchandise available exclusively at TiendaUnivision.com
New York, NY -- Univision Communications, Inc., the leading Spanish-language media company in the United States, announced today that for the first time in the company’s history it is selling products based on Hispanic America’s favorite programming on Univision, TeleFutura and Galavisión with the launch of La Tienda Univision (The Univision Store). To celebrate the launch of the site (www.tiendaunivision.com), customers will save 15 percent off purchases of $50 or more, for a limited time.
La Tienda Univision includes a variety of products for adults, children, and even pets from some of Univision, TeleFutura and Galavisión’s most popular programs, such as: “Despierta América” (Wake Up America), “El Gordo y La Flaca” (The Scoop and the Skinny), “República Deportiva” (The Sports Republic), “Escándalo TV” (Showbiz TV) and “Acceso Máximo” (All Access). Univision, TeleFutura and Galavisión branded products, including watches, hooded sweatshirts, T-shirts, baseball caps, aprons, and many other items are also available for purchase.
Fan gear will feature sayings and images familiar to the Univision audience, such as “Esto Es Una Bomba” (This is the Bomb) from “Escándalo TV.” Fans of Univision’s morning program, “Despierta América”, can even purchase an outfit for their pet with the image of Chispita, the show’s fashionable dog. In addition to branded products, viewers will have the opportunity to purchase CDs, DVDs, books and other products associated with Univision’s popular programs. Univision will introduce additional products over time, including items based on Univision Radio properties.
The Univision brand is identified with family, empowerment, and quality. Studies confirm the emotional connection between Univision and its audiences.
Said Ted Zagat, SVP, Franchise Development & Strategic Partnerships, Univision Communications, Inc., “Univision is one of the most loved brands for U.S. Hispanics and La Tienda Univision allows our loyal community to connect with their favorite programs and celebrities.”
The store is being created in collaboration with Delivery Agent, Inc., the leader in shopping-enabled programming for television shows, motion pictures and sports, in partnership with Univision. The launch is timed so that audiences can access the new merchandise ahead of the holiday shopping season.
About Univision Communications Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
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