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Univision’s WUVP and General Motors Philadelphia Area Dealers to Offer Free Auto Sales Training Program for Bilingual Hispanics
Philadelphia, PA -- Today local Philadelphia Chevrolet, Pontiac and GMC dealers, along with Univision (WUVP) and Business For Life, a training and coaching company that specializes in assisting corporations in the development of their Hispanic sales forces, announced the creation of a FREE career workshop designed to offer Philadelphia–area bilingual Hispanics sales training and potential automotive opportunities through a specially developed GM Certified Spanish Sales Training Workshop.
WUVP will promote the workshops to its viewers and encourage interested parties to call a toll-free number for additional information. Candidates will then be invited to attend a “Career Night,” where Saul Serna, President and CEO of Business for Life, will discuss the benefits as well as the skills needed to have a successful automotive sales career. All “Career Night” attendees will then be eligible to enroll in a GM Certified Program, from which the top graduates may have an opportunity for employment with one of the 160 participating member Philadelphia area Chevy or Philadelphia GMC/Pontiac dealerships.
“We are thrilled to be involved in this unique relationship with a diversity leader such as General Motors and its dealers. The initiative underscores our shared, multi-faceted commitment to empower Philadelphia’s thriving Hispanic consumer and entrepreneurial communities,” said Augustine Martinez, general manager of Univision WUVP. “This program truly has great potential to provide the local Hispanic community with the information and resources necessary to explore a meaningful new career in the automotive industry, and we are excited to be a part of it.”
“This program is a milestone in our ongoing pursuit to improve the way in which General Motors and our dealers communicate with a growing base of Latino consumers. It’s about including talent that understands the culture and needs of these consumers, many of whom feel more comfortable in their native languages. It’s a business opportunity we cannot afford to pass,” commented Sonia María Green, Director of Hispanic marketing for General Motors.
With four years experience assisting Fortune 500 corporations with their Hispanic training initiatives, Saul Serna will deliver the GM Certified Sales Training Workshops on the fundamentals of selling new and used cars to Spanish-speaking or bilingual customers. The 21 hours of training will be divided between on-site and on-line formats.
General Motors (NYSE: GM), the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global automotive sales leader since 1931. GM employs about 355,000 people around the world. More information on GM can be found at www.gm.com.
General Motors and the Hispanic Community: General Motors is a dedicated supporter of the Hispanic community and its contribution to American culture and society. General Motors is committed to implementing programs that foster a long-term, culturally relevant and respectful relationship with the Hispanic community. Hispanics are an integral part of General Motors’ employee, supplier, dealer, community, and consumer families. GM’s participation in the Hispanic community includes ongoing support and encouragement of education, economic empowerment and business opportunities.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
Business For Life is a training and coaching company that specializes in assisting corporations in the development of their Hispanic sales force and diversity management to attract, capture and service the Hispanic market. Business For Life is headquartered in Rockford, IL. More information is available at www.businessforlife.biz
| Contact: |
Erica Ortiz
WUVP/Philadelphia
856-690-3718
Christine Chase
General Motors NE Regional Office
914-701-6967
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